Persuasive Genre Analysis

The audience of this advertisement is people who enjoy legos or just the Star Wars franchise in general. The purpose of the ad is to make people interested in the legos by making them tell a story and the caption "make your own story" makes people want to buy them in order to be able to tell any story they want with the legos. The mode is digital and the media is completely visual. The ad is appealing to pathos because it is showing one character with flowers and looking sad as he watches the other two holding hands. The style is very simple and to the point as it just has a solid red background and only the three characters are shown with nothing else besides the Lego logo and a very small caption that says "make your own story." I would remediate this ad by making it into an animated commercial kind of like the Lego movies that shows a short scene with the characters that uses comedy and pathos in order to make people interested in buying Legos.